Companies operating in California are reminded of a law that went into effect in 2014 requiring website operators to disclose how the website responds to “do-not-track” signals. The law applies to all website operators collecting personal information from California consumers, including personally identifiable information about consumers’ online activities.
Do-not-track signals are the special codes that result from a consumer’s activation of tracking controls within their web browser. These codes indicate the consumer’s preference not to allow tracking of personally identifiable information about their online activities over time and across different websites.
In addition to the do-not-track disclosure, the law also requires website operators to disclose whether third parties may collect personally identifiable information about the consumer’s online activities when the consumer uses the operator’s website.
All website operators collecting personal information from California consumers should review their online privacy policies to ensure compliance with the law.
Contributor Note: The Lawson Firm assists companies in complying with state and federal privacy laws. Please feel free to contact me if you require assistance in this area. – Scott Lawson P: (440) 666-9735 E: firstname.lastname@example.org.♦
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